Masterclass: The Role of the Animation Producer with Søren Fleng
Explore the key responsibilities, core competencies, and the mindset needed to succeed as an animation producer.
Note: This masterclass is offered both as an in-person event in Viborg on September 8 and as an online session on September 9.
In this introductory masterclass, producer Søren Fleng guides participants through the many roles and responsibilities of the animation producer. Drawing on real-world experience from the international industry, Søren provides an overview of the essential skills, mindset, and tools needed to thrive in the producer role — whether working on short films, series, or large-scale productions.
This session sets the stage for the rest of Filmværksted Viborg’s Animation Producer Programme and gives participants a strong foundation for understanding and navigating the producer’s role.
About Søren
Søren Fleng is an experienced and results-driven Executive Producer with over 25 years of experience in the international animation and media industry.
He has led and advised on the development, financing, production, and exploitation of creative projects—including TV series and feature films—with budgets of up to EUR 25 million.
Søren’s credits include Angry Birds Toons, which he produced for Rovio Entertainment, and he has worked with major players such as Tencent, SYBO, and Seriously Entertainment. His focus is on global kids’ entertainment.
He brings solid expertise in project finance, change management, and production workflow optimization, and thrives at the intersection of creativity and business.
Søren combines strategic insight with hands-on experience. He’s accustomed to working in fast-paced, international environments, where he drives productivity and quality through clear organization and effective communication.
Søren on the Course
“It’s important to support the next generation of producers so we can push for a sustainable and creative media production landscape in Denmark—whether the focus is on artistic or more commercial projects. Amid all the creativity, there are still rights and finances that must be handled professionally to ensure we build solid and sustainable foundations for the producers of tomorrow. I look forward to contributing to that through the Producer Course at Filmværksted Viborg.”
FVV Animation Producer Programme
The masterclass is part of our Animation Producer programme at Filmværksted Viborg.
The programme consists of 5 online masterclasses, followed by 2 in-person workshops.
Whether you're an animator dreaming of producing your own short film, or a live-action producer curious about working with animation – this is your chance to learn from industry professionals, build your network, and take your first steps into the world of animation production.